If you’ve been following this space for a while, you probably already know about the billboard campaign I ran last month in support of the launch of my book Godbreathed. The basic idea was to reappropriate the sort of fundamentalist billboard scare tactics I grew up seeing - and still see - driving up and down the interstate in the American South; signs like “Do you know where you’ll spend eternity?” or my personal favorite in Alabama “Go to church or the devil will get you!” Instead of trying to literally scare the hell out of people, I wanted to offer folks good news. You know, evangelism.
Amen and again I say amen